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BUBBLE TEA CAFE

Posted by Bubble Tea on

Five years ago, the greatest soft- drink flop since New Coke appeared on store shelves across North America. Orbitz, the child of the Clearly Canadian Beverage Corporation, was a concoction of sweet liquid and colored, globular gelatin balls, packaged in a bottle shaped like a lava lamp. The marketing campaign left much to be desired. ("Set gravity aside and prepare to embark on a tour into the bowels of the Orbiterium," declared the Web site's home page.) But there was a greater obstacle to its success, because North Americans had trouble understanding why anyone would want slimy balls in a...

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